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BUSINESS COMMUNICATION

BUSINESS COMMUNICATION

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Details

Academic Details

  • Phase Graduation

  • Stream Commerce

  • Standard/Year Secondyear

  • Medium English

  • Board/University Pune

  • Subject Business Communication

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About the book

Contents
1. Business Communication
1.1 Introduction
1.2 Meaning and purpose of communication
1.3 Classification, function and scope of business communication
1.4 The process of communication
1.5 Importance of communication
1.6 Essentials of good communication
1.7 Principles of communication
1.8 Barriers to communication
2. Methods of Communication
2.1 Introduction
2.2 The types of communication
2.3 Verbal communication
2.4 Non-verbal communication
2.5 Visual signs in non-verbal communication
2.6 Audio signals in non-verbal communication
2.7 Silence
2.8 Time
2.9 The functions of non-verbal communication
2.10 The merits and demerits of non-verbal communication
2.11 Scope of business communication
3. Soft Skills
3.1 Definition
3.2 Body language
3.3 Ethics and etiquettes
3.4 Speaking
3.5 Interview skills
3.6 Listening
4. Business Letters
4.1 Business letters
4.2 Memorandum (Memo)
4.3 Progress report
4.4 Event reporting
5. Types of Business Letters
5.1 Enquiry letter
5.2 Objectives and principles of replies to enquiries
5.3 Request letter for placing orders
5.4 Complaints and adjustment letters
5.5 Follow-up letters
5.6 Company letters
6. Job Application Letters
6.1 Introduction
6.2 Applying for a job
7. Company Minutes
7.1 Minutes of meeting
7.2 Minutes of AGM
7.3 Minutes of directors meeting
8. Report Writing
8.1 Meaning and nature
8.2 Types of report
9. Technologies in Business Communication
9.1 Introduction
9.2 Word processor
9.3 Telex
9.4 Fax
9.5 Emails
9.6 Internet
9.7 Multimedia
9.8 Mobile phone conversation
9.9 Video conferencing
9.10 Short Message Service (SMS)