Consumer and Organisational Buying Behaviour

Consumer and Organisational Buying Behaviour

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  • Authors Radha Raj

  • Language English

  • ISBN 13 9789380064055

  • Pages 196

  • Publish Year 2014

  • Book Format Printed

  • Publishers Nirali Prakashan

Academic Details

  • Stream Management

  • Medium English

  • Subject Consumer And Organisational Buying Behaviour


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About the book

Consumer Behaviour 

Influences on the Consumer

Consumer Decision Making 

Post Purchase Behaviour 


Oraganisational Buying 

Oraganisational Influences on Buying Behaviour