Direct Marketing

Direct Marketing

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Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Marketing Management

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Marketing


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About the book

Direct Marketing and Interactive Marketing 

Traditional Methods of Direct Marketing 

Technology Enabled Direct and Interactive Marketing 

Integrating Direct Marketing Media 

Technology Mediated Marketing Channels 

Direct Response Methods 

Data Protection and Privacy 

Case Studies 

University Question Papers