Industrial Marketing

Industrial Marketing

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Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Marketing Management

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Marketing


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About the book

Nature of Industrial Marketing 

Types of Industrial Marketing 

Factors Influencing Organisational Buying 

Organisational Influences on Buying Behaviour 

Industrial Product Decisions 

Channel Structure for Industrial Products 

Industrial Pricing 

Purchasing Systems : At Industry Level 

Promotion for Industrial Products