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International Marketing

International Marketing


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About the book

CHAPTER I : INTRODUCTION , Concept of International Marketing and its Definition , Objectives of International Marketing (Motives behind going International) , Scope and Limitations of International Marketing , Difference between Domestic and International Marketing , Difference between International Marketing and Global Marketing , Underlying Forces of International Marketing , Driving Forces of International Marketing , Restraining Forces of International Marketing , Opportunities and Challenges in International Marketing , EPRG Framework , International Organisations , World Bank , IMF , WTO Summary Questions For Discussion

CHAPTER II : GLOBAL MARKETING ENVIRONMENT , Introduction to Global Marketing Environment , Micro Environmental Factors , Macro Environmental Factors , Economic Environment , Economic Indicators , Gross Domestic Product (GDP) , Per Capita Income , Disposable Income , Interest Rates , Foreign Exchange Rate , Balance of Payment , Money Supply , Inflation , Demographic Factors , BRIO Economies-Illustration , Summary , Questions For Discussion

CHAPTER III : SOCIO CULTURAL ENVIRONMENT , Introduction , Defining Culture , Elements of Culture , Language , Non Verbal Communication , Social Institutions , Aesthetics , Food Preferences , Values and Beliefs , Hofstede's Model for Cultural Analysis , Self Reference Criterion (SRC) Summary Questions for Discussion

CHAPTER IV : POLITICALENVIRONMENT , Introduction , Constituents of Political Environment , Form of Government , Political Parties , Political Stability , Sovereignty , Nationalism , Political Risks of Global Business , Legal and Statutory Framework , Bases for Legal System , Different types of Legal Systems , Some Major International Legal Issues , International Dispute Resolution , Country Risk Analysis Summary Questions for Discussion

CHAPTER V : GLOBAL MARKETING RESEARCH , Introduction , Global Marketing Research and Marketing Information System , Scope and Need of IMR , Challenges to IMR , The Marketing Research Process , Current Issues in Global Marketing Research , Significance of Desk Research in IMR Summary Questions for Discussion

CHAPTER VI : FOREIGN MARKET, ENTRY STRATEGIES , Introduction and Market Analysis , Various Market Entry Strategies , Exporting , Licensing and Franchising , Joint Venture , Wholly Owned Subsidiary , Assembly Operations , Management Contract , Turnkey Operations , Mergers and Acquisitions (M&A) , Strategic Alliances , Selection of Entry strategy Summary Questions for Discussion

CHAPTER VII : MNC's AND INTERNATIONAL PRODUCTS , MNE , International Product Life Cycle (IPLC) , Basic Global Product Strategies , Global Product Designing - Factors Involved Summary Questions for Discussion CHAPTER VIII INTERNATIONAL PRICING , Introduction , Various International Pricing Strategies , Factors Affecting / Influencing International Pricing Strategies , Uniform V/s Market by Market Pricing Summary Questions for Discussion

CHAPTER VIII : INTERNATIONAL DISTRIBUTION CHANNELS , Introduction to Distribution Channels , International Distribution Channels , Channel Decisions in International Marketing Direct and Indirect Selling Channels , Factors Influencing Channel Design , Challenges in Designing International Distribution Channels Summary Questions for Discussion

CHAPTER IX : GLOBAL ADVERTISING , Introduction to Promotions , Global Advertising , Standardised Global Advertising Theme - Merits and Demerits , Designing and Implementing a Global Advertising Campaign , Global Advertising Issues and Challenges , Sales Promotion , Push V/s Pull Strategies for International Markets ,Summary ,Questions for Discussion ,CASE STUDIES ,REFERNCES

Academic Details

  • Stream Management

  • Medium English

  • Board/University Pune

  • Subject Marketing

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International Marketing

International Marketing