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MARKETING MANAGEMENT


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About the book

Contents
1. Marketing Management
1.1 Market
1.2 Marketing: An introduction
1.3 Scope of marketing
1.4 Objective of marketing
1.5 Marketing Vs. selling
1.6 Core marketing concepts
1.7 Company orientation towards market place
1.8 Marketing management
1.9 Scope of marketing management
1.10 Marketing management tasks
1.11 Marketing management cycle
1.12 Modern marketing concepts
1.13 Functions of marketing management
1.14 Importance / advantages of marketing
2. Marketing Techniques
2.1 Marketing planning
2.2 Marketing research
2.3 Marketing environment
2.4 Meaning and definition of market segmentation
2.5 Consumer behaviour
3. Introduction to Marketing Mix
3.1 Introduction
3.2 The four P’s of marketing
3.3 Product
3.4 Place
3.5 Price
3.6 Promotion
4. Changes in Technology Affecting Marketing Activity
4.1 Changes in technology affecting marketing activity
4.2 Internet marketing
4.3 Multi level marketing
4.4 What is CRM?
4.5 Event marketing
5. Types of Marketing
5.1 Rural marketing
5.2 Social marketing
5.3 Services
5.4 Global marketing
Solved Question Paper

Academic Details

  • Phase Graduation

  • Stream Computer Application

  • Standard/Year Thirdyear

  • Semester Vi

  • Medium English

  • Board/University Pune

  • Subject Management

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MARKETING MANAGEMENT

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