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Marketing Management

Marketing Management

Rs. 115 Rs. 104 10% OFF

Details

Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Personnel Management

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Management

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About the book

Introduction to Marketing 

The Marketing Environment 

Marketing Organisation 

Dealing with Competition 

Nature and Scope of Sales Management 

Marketing Evaluation and Control 

Marketing Ethics and Social Responsibility of Marketing Organisations 

Glossary 

Bibliography