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Services Marketing

Services Marketing

Rs. 185 Rs. 176 5% OFF

Details

  • Authors Samita Kher

  • Language English

  • ISBN 13 9789380064161

  • Pages 385

  • Publish Year 2012

  • Book Format Printed

  • Publishers Nirali Prakashan

Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Business Administration

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Marketing

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About the book

1 Introduction to Services

2 Global And Indian Scenario in Service Sector

3 Services Marketing Segmentation

4 Services Marketing Mix

5 Distribution

6 Promotion

7 Pricing

8 People

9 Physical Evidance

10 Process

11 customer Satisfaction and Service Quality

12 Technology and Service Strategy Case Studies Bibliography