Loader
Services Marketing

Services Marketing


Rs. 185 (Inclusive of all Taxes)

Rs. 167 10% OFF

Details

  • Authors Samita Kher

  • Language English

  • ISBN 13 9789380064161

  • Pages 385

  • Publish Year 2012

  • Book Format Printed

  • Publishers Nirali Prakashan

About the book

1 Introduction to Services

2 Global And Indian Scenario in Service Sector

3 Services Marketing Segmentation

4 Services Marketing Mix

5 Distribution

6 Promotion

7 Pricing

8 People

9 Physical Evidance

10 Process

11 customer Satisfaction and Service Quality

12 Technology and Service Strategy Case Studies Bibliography

Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Business Administration

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Marketing

Reviews

  • No Reviews written for this product. Be the first to write a review.
Shipping Info
  • Enjoy Free Shipping charges & free shipping on applicable orders:
    • Above 300 in Pune
    • Above 500 in Maharashtra
    • Above 1000 in India
  • Generally, delivered in 4-5 Business Days
  • Cash on Delivery Available
Special Offers for You
  1. Special Offer on Online Orders
  2. Get Best Discount on Books and Stationery

Services Marketing

Services Marketing

Recommended Products