Virtual Marketing

Virtual Marketing

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Academic Details

  • Phase Post Graduation

  • Stream Management

  • Branch Business Administration

  • Standard/Year Secondyear

  • Semester Iv

  • Medium English

  • Board/University Pune

  • Subject Marketing


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About the book

Nature and Kinds of Companies 

The Virtual Value Chain 

Consumer Behaviour on the Internet 

Online Marketing Research 

The Internet Marketing Mix 

Customer Experiences on the Web 

E-Customer Relationship Management 

Virtual Communities 

Legal and Ethical Issues 

The Future of E-Marketing