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Market Strategy & Relationship Market

Market Strategy & Relationship Market

Rs. 285 Rs. 257 10% OFF

माहिती

शैक्षणिक माहिती

  • शैक्षणिक टप्पा मास्टर पदवी

  • विद्याशाखा Management

  • शाखा Business Administration

  • इयत्ता दुसरे वर्ष

  • सत्र Iv

  • माध्यम इंग्रजी

  • मंडळ/विद्यापीठ पुणे

  • विषय Marketing

अभिप्राय

  • या वस्तूबद्दल शेरा/अभिप्राय उपलब्ध नाही. अभिप्राय लिहिणारे सर्वप्रथम व्हा.

प्रस्तावना

Section- A : Marketing Strategy Overview of Marketing Strategy , Strategic Marketing Analysis, Segmentation, Targeting and Positioning Principles , Product and Industry Life Cycle , New Product Development and Introduction Strategies Offensive and Defensive Competitive Strategies , Competing through Superior Service and Customer Relationships , Competing Through E-Marketing , Integration of Marketing Strategies

Section-B: Relationship Marketing Paradigm Shift in Marketing , Key Concepts in Relationship Marketing , Relationship for Marketing , Customer Life Value , IT Enabled RM , Sustaining Customer Relationship.