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MARKETING MANAGEMENT

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माहिती

शैक्षणिक माहिती

  • शैक्षणिक टप्पा पदवीधर

  • विद्याशाखा Computer Application

  • इयत्ता तिसरे वर्ष

  • सत्र Vi

  • माध्यम इंग्रजी

  • मंडळ/विद्यापीठ पुणे

  • विषय Management

अभिप्राय

  • या वस्तूबद्दल शेरा/अभिप्राय उपलब्ध नाही. अभिप्राय लिहिणारे सर्वप्रथम व्हा.

प्रस्तावना

Contents
1. Marketing Management
1.1 Market
1.2 Marketing: An introduction
1.3 Scope of marketing
1.4 Objective of marketing
1.5 Marketing Vs. selling
1.6 Core marketing concepts
1.7 Company orientation towards market place
1.8 Marketing management
1.9 Scope of marketing management
1.10 Marketing management tasks
1.11 Marketing management cycle
1.12 Modern marketing concepts
1.13 Functions of marketing management
1.14 Importance / advantages of marketing
2. Marketing Techniques
2.1 Marketing planning
2.2 Marketing research
2.3 Marketing environment
2.4 Meaning and definition of market segmentation
2.5 Consumer behaviour
3. Introduction to Marketing Mix
3.1 Introduction
3.2 The four P’s of marketing
3.3 Product
3.4 Place
3.5 Price
3.6 Promotion
4. Changes in Technology Affecting Marketing Activity
4.1 Changes in technology affecting marketing activity
4.2 Internet marketing
4.3 Multi level marketing
4.4 What is CRM?
4.5 Event marketing
5. Types of Marketing
5.1 Rural marketing
5.2 Social marketing
5.3 Services
5.4 Global marketing
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