Authors Samita Kher
Language English
Pages 385
Publish Year 2012
Book Format Printed
Publishers Nirali Prakashan
1 Introduction to Services
2 Global And Indian Scenario in Service Sector
3 Services Marketing Segmentation
4 Services Marketing Mix
5 Distribution
6 Promotion
7 Pricing
8 People
9 Physical Evidance
10 Process
11 customer Satisfaction and Service Quality
12 Technology and Service Strategy Case Studies Bibliography
Phase Post Graduation
Stream Management
Branch Business Administration
Standard/Year Secondyear
Semester Iv
Medium English
Board/University Pune
Subject Marketing
